I personally don’t have any problems with promoters competing on the same night. I actually expect both events to be fantastic because of competition.
If an event promoter’s ego is so big that he or she doesn’t feel the need to create the best, and present only the best experience possible, then I don’t want to be a patron of said promoter’s event.
There are times when I choose events based on conveniences such as dates, times, and locations. However, 90% of the time I will choose the event that I believe will give me the most value. Simple conveniences just won’t cut it.
For example, don’t expect me to always attend an event when the event hasn’t done anything different in 6 months.
At this point, I’ve already memorized the cadence and vibe of the event. I’ve lost all possibilities of being pleasantly surprised as a result.
Do you know why Disneyland is always changing their parades while Walt Disney World has run the same parades for 10 years?
It is because 80% of the people who go to Disneyland are local regulars who own year-round passes. On the other hand, 80% of the people who go to Walt Disney World are tourists who won’t visit again for at least 5 years.
Promoters need to understand that their audiences are paying attention.